Digital Marketing Specialist

Build Campaigns. Drive Growth. Prepare for a Career in Digital Marketing.

Develop practical skills in SEO, content, social media, paid advertising, email marketing, analytics, and campaign strategy through hands-on training at Craft Innovation Hub.

This 5-month Career Pathway is designed to help you build practical competence, portfolio evidence, and professional readiness for digital marketing roles, freelance work, or business growth.

₦300,000 | 5 Months | Career Pathway | In-Person | Maximum 20 Learners

Course at a Glance

Programme: Digital Marketing Specialist
Pathway: Career Pathway
Duration: 5 months
Tuition: ₦300,000
Mode: In-person, practical training
Schedule: Weekday and weekend options, subject to cohort timetable
Cohort Size: Maximum 20 participants
Entry Level: Beginner-friendly
Assessment: Practical assignments, campaigns and final capstone
Certificate: CIH Certificate after successful completion
Sponsorship: Selected sponsored opportunities may be available

What You Will Learn

You will develop practical skills in:

• digital marketing strategy;
• audience and market research;
• customer journey mapping;
• Search Engine Optimisation;
• Video editing
• keyword research and content strategy;
• social media marketing and management;
• Meta and Google advertising;
• campaign targeting and optimisation;
• email marketing and automation;
• digital analytics and reporting;
• campaign KPIs and performance measurement;
• e-commerce and mobile marketing;
• influencer and affiliate marketing;
• AI and automation in digital marketing;
• client communication and proposal writing;
• freelance and entrepreneurship fundamentals.

What You Will Build

A Portfolio-Ready Digital Marketing Campaign

You will work on practical marketing activities throughout the programme and complete a capstone campaign for a real or simulated business, organisation or brand.

Your project may include:

• audience research;
• campaign strategy;
• content planning;
• creative assets;
• channel selection;
• campaign execution;
• performance tracking;
• analytics;
• and final reporting.

The goal is to leave with evidence that you can plan, execute, and evaluate a digital marketing campaign.

Your 5-Month Learning Journey

Marketing Foundations

Understand digital channels, audience behaviour, market research and campaign planning.

SEO & Content Strategy

Learn keyword research, search optimisation, content planning and digital content development.

Social Media Marketing

Build strategies for audience growth, engagement, community management and brand communication.

Paid Advertising & Email Marketing

Understand campaign setup, targeting, advertising fundamentals, email marketing and automation.

Analytics, Portfolio & Career Preparation

Measure performance, refine campaigns, complete your capstone project and prepare your work for professional opportunities.

Who Is This Career Pathway For?

This programme is suitable for:

• beginners entering digital marketing;
• students and graduates;
• aspiring digital marketing specialists;
• marketing and communications professionals;
• social media managers and content creators;
• business owners and entrepreneurs;
• aspiring freelancers;
• professionals transitioning into digital roles.

No previous digital marketing experience is required.

Why This Is a Career Pathway

The programme goes beyond learning marketing tools.

CIH’s Career Pathway combines practical training with structured preparation for applying your skills professionally.

Support may include:

• portfolio development;
• professional profile and CV review;
• campaign presentation;
• interview preparation;
• freelance positioning;
• client communication;
• proposal development;
• and suitable opportunity referrals where available.

CIH does not guarantee employment, clients, campaign results or income.

Why Learn at CIH?

Practical Campaign Experience

Apply what you learn through assignments, simulations and campaign projects.

Broader Digital Marketing Skills

Develop capability across SEO, content, social media, advertising, email and analytics.

Portfolio Evidence

Build work you can present to employers, clients or collaborators.

Career Preparation

Develop communication, freelance and professional-readiness skills alongside technical marketing knowledge.

Small Cohorts

A maximum of 20 learners allows more room for interaction, feedback and guidance.

Frequently Asked Questions

Is this programme suitable for beginners?

Yes. The programme starts with digital marketing fundamentals and requires no previous experience.

Does the course cover SEO?

Yes. You will learn keyword research, on-page and off-page SEO, search fundamentals, and content strategy.

Will I learn paid advertising?

Yes. The curriculum includes Meta and Google advertising fundamentals, targeting and campaign optimisation.

Does the programme include analytics?

Yes. You will learn how to monitor campaign performance, work with digital KPIs and interpret marketing data.

Will I complete a practical project?

Yes. You will complete a capstone digital marketing campaign involving research, planning, execution, monitoring, and reporting.

Do I need a laptop?

Yes. You should have access to a suitable laptop and internet connection for practical work.

Will I receive a certificate?

Yes. Participants who complete the programme and applicable assessments receive a Craft Innovation Hub certificate.

Are sponsorship opportunities available?

Selected sponsored or subsidised seats may be available depending on partner funding and eligibility.

Ready to Build a Career in Digital Marketing?

Learn how to attract audiences, run campaigns, measure performance, and build evidence of your digital marketing capability.

Digital Marketing Specialist
₦300,000 | 5 Months | Career Pathway | Maximum 20 Learners